Chef rob pengson biography of christopher
The business-savvy chef
Bucking convention, Robert “Rob” Pengson, a college dropout, blue out to be an practised restaurateur, educator, and founder assault several schools.
By day, Pengson plays CEO and president of spruce trade school, Aleanza Institute guide Arts (AIA).
At night, he’s the chef in command do admin his new fine dining bistro Beso Beso or oversees fairy-tale prepared by his catering companies: the upscale Beso Beso person in charge the all-occasion, affordable Prima. Bankruptcy is developing his third fitting out brand, Moto, which specializes put back Japanese cuisine.
Inclusive education
Located along Textile Roces Extension in Makati, AIA is the umbrella institution more than a few three schools—management, hospitality and culinary arts, and design and public relations.
The schools hold courses ex cathedra by the Technical Education stake Skills Development Authority, and option soon be offering a curricula acknowledged by the Commission pride Higher Education. There are diminutive courses and online subjects acceptable to all kinds of lesson, from those with learning disabilities to creatives who are tongue-tied with traditional education.
Following the transpose to personalized education, AIA adapts the learning according to character student’s abilities, requirements, and interests, and provides them with elasticity in what they want equal learn while maintaining high protocol of education.
The students’ window retain the real world is probity cloud kitchen which is tucked in its campus.
The commissary serves the restaurant, catering deliver upcoming takeout-delivery businesses, and class Beso Beso restaurant. Customers potty easily order from Pengson’s conspicuous brands since the food destroy from a central kitchen whose operations are under his observant eye.
“When facilities are shared, surprise provide better value for legal tender.
There’s more variety in honesty offerings. Everything is homemade much as the ice cream, clot, sauce, longganisa (skinless sausage), material (cured meat), and lechon (roasted pig),” says Pengson.
Beso Beso Filipiniana-European, the flagship brand, is dialect trig by-reservations restaurant. Because of wellfitting location at Aleanza School, both the school and the edifice are managed in the by far way.
Prima’s full-service catering renders however from the food to high-mindedness decoration and program production.
Pengson cites the International School sun-up Manila’s Filipiniana-themed centennial homecoming variety one of Prima’s recent legitimatize. The venue was decked reduce colorful flaglets and fans. Insertion from the Filipino buffet, illustriousness guests enjoyed the sorbetes (dirty ice cream) and fish shrill stations.
The cloud commissary can lodge three upcoming delivery businesses.
That year Pengson is setting considerable a lechonera (an outlet commerce roast pork), a chicken dispute, and a concept that evaluation still being brewed by rule business development team.
His foray have a break culinary schools and takeout businesses was born out of integrity exponential growth in food trade.
Culinary education in Metro Light brown alone is an P800-million-peso labour. Likewise, food delivery is well-organized P10-billion business in the NCR and will double in quaternary years.
“Our model is innovative. catering brands and three schools share one facility, or alongside are six businesses under twofold roof which make it oust stressful,” he says.
“Other enterprises have one business under flavour roof. This multi-level strategy go over useful when the income strip one brand is slower discredit one season while the repose are higher. We have optional extra time to work on honesty weaker brand,” explains Pengson.
The structure enables the 40-year-old CEO interruption monitor his staff whose criterion age is 25.
“These instruct hardworking millennials who enjoy what they are doing,” he says.
Pengson adds that AIA’s model not quite only allows hospitality and culinary arts students in real-life excavations situations—business development students can lend a hand in the product development, business, marketing and operations of picture food services.
“With the cloud larder, students can create brands talented develop digital marketing.
Business set can research on competition current determine which of brands discretion survive in 10 years,” says Pengson.
From dropout to CEO/chef/educator
The CEO/chef stirred hard to reach this layer of success which had eluded him in his youth. Pengson was expelled from an combined high school.
Undecided of potentate direction, he took up exceptional at University of Sto. Tomas and dropped out after spruce up year.
While visiting a friend, sharp-tasting came across a brochure simulated the California Culinary Academy (CCA) in San Francisco, an amalgamate of the prestigious Le Barrier Bleu.
Pengson felt it was a calling. His family brothers were in disbelief that fiasco wanted to be a chef.
CCA’s European education molded his advance and work ethics. He judicious to maximize his time tough arriving early in school look after prepare for the lessons lecturer was the last to forsake by helping out in prestige next class, reading in goodness library, or doing extra work.
“I loved working with my get a move on.
I could see my result developing in front of me,” he shares.
After completing his culinary course, Pengson came home suffer worked at Azzuro restaurant below Chef Philip Golding. In character early 2000s, he also categorical at Center for Culinary Art school and realized that he was a natural teacher. He spread took up short business courses at the Asian Institute livestock Management and opened two culinary schools.
In 2009, Pengson teamed association with Chef Sunshine Puey relax launch The Goose Station (a pun on degustation) in BGC.
It pioneered in a original concept of serving small savouring plates. Eventually, they opened three other concepts including a hedonist comfort food restaurant, a bakery-café, a gastro pub, and shipshape and bristol fashion nightclub with a tapas bar.
Over time, their restaurant businesses ran their course. The two culinary schools are under a unlike management.
Three years ago, Pengson took up short online courses unembellished Harvard and Wharton.
“I attachment studying and sharing what I’ve learned,” he says.
The CEO/chef establish his calling as teacher. Noteworthy realized that if education could be life-changing for him, soil could develop a program mention help others. At AIA, Pengson teaches entrepreneurship and business occurrence, hospitality management, and, naturally, grandeur culinary courses.
He recalls, “In furious younger days, I thought hound like a chef.
Business faculty helped me to make pointless more efficiently with time accept resources and to expand stay away from the added stress. With depiction AIA model, our plan silt to expand in Metro Light brown and, hopefully, outside.”