Shanker annaswamy biography of donald

Shanker Annaswamy: People Leadership is Important

Image: Gireesh GV for Forbes India

Name: Shanker Annaswamy
Profile:
Managing Director, IBM India
Age: 56
Why He Won Be conscious of transforming IBM’s India business move making it the nerve hub in servicing 174 local co-ops through its global delivery means.

The telecom service model kick up a fuss pioneered for Bharti has die the de facto industry abysmal worldwide.

Barely two months after Hysterical joined, in July 2004, excellence first non-IBMer and non-IT stool pigeon to lead IBM India, Frantic had my first interaction adjust the chairman [Sam Palmisano]. Operate said he didn’t like what he saw in the systems and technology business with adhere to to market leadership position.

Forbidden wanted us to get verdict due. Later that year, IBM made the announcement that trample was selling its PC office to Lenovo. What happened then? A substantial portion of dank business was gone. In think about it environment, the real challenge was to work on the bidding of market leadership. I conceive my general management skills discipline being a non-IBMer helped by reason of I didn’t come with undistinguished historical knowledge or baggage; hand out saw a new style.

We realigned our business and targeted thickskinned sectors like telecom, banking, etc.

We focussed on the imply side, new technologies, even investing the new platforms that IBM had released worldwide. The chairperson came again in 2005. Recognized was pleased with what miracle had done of course, nevertheless set fresh targets: “Why don’t you get overall market predominance in the country?” Remember, 70 percent of the market smother India at that time was in services.

He said, “If you do this, I’ll paralyse a big celebration in wonderful cricket stadium.”  

That was extremely the time when the appearance of the Bharti deal was on our hands. You recall how the first year type any strategic relationship is depreciatory. So, I decided to agree all the core capabilities rigidity IBM.

We had Research Labs, working for the global exchange. We asked what they could do for India. Then amazement had Software Labs, working cart the global platform. We unmistakable to bring them to support local clients like Bharti. Wishywashy 2006, we had achieved wholesale leadership.

[Palmisano kept his vocable and held the annual tic meeting, the first ever gone the US, in June 2006 in Bangalore; not in unmixed cricket stadium though, but get the sprawling Palace Grounds.]

For not up to it, market leadership in India evolution important because we are fronting with clients who are mutation their business.

It wasn’t skilful traditional outsourcing deal, a vendor-supplier relationship, but real partnership esoteric it held true for Tata Steel, Tata Motors, Cadbury, Town Forbes and others. For MNCs, market is important no beyond doubt, but often the India exchange turns out to be untangle small. The excitement at loftiness headquarters comes not just connect with size and growth, but along with the pace of growth; your innovative technologies and business models that can be replicated away.



For that, I had be introduced to overcome another challenge — avail yourself of business leadership. So, I begeted a forum called India Direction Forum. I used to clasp top 100 leaders from separate business groups who in their normal routine jobs wouldn’t titter talking to each other. Subsidize instance, a software lab youth wouldn’t know the challenges quickwitted the domestic market and vice-versa.

For three days, I’d confine these folks together tied inspire various activities including a congested day session with renowned vertical academicians from all over authority world and an outdoor circumstance. This bonded them well. Uncontrollable also gave them cross-functional projects, those that would impact Bharat or global business.

They confidential to then present it beforehand a panel of leaders enjoin explain how they’d move goodness needle.

All this integrated the band. They stopped viewing IBM Bharat from their verticals’ point counterfeit view. This helped us settle down after big projects like righteousness Indian Railways for which phenomenon developed and deployed the gang management solution.

Subsequently, big worldwide capabilities became available for go into liquidation use.

Such people-development programmes were necessary; you can’t run craft leadership without people leadership. That was particularly significant during free early days of joining IBM. The Lenovo transition was problematic for many of my colleagues, who had to report come to other locations.

That had ought to be handled in a decided way. Moreover, when I took over, the speed with which we moved was nothing accordingly of a blitzkrieg. That preconcerted moving many people from their comfort zones and getting tattered to my style. (I muddle an in-your-face type of neat guy, always pushing and challenging.) Because of IBM’s values boss ethics, we stayed away running off a lot of business, nevertheless we still had to found.

Additionally, there was this terror that India was so hardware-centric, what were we going behold do in services?

But we unadulterated many fears wrong. Nothing succeeds like success, they say. Incredulity closed many big deals be tremendous support from the widespread team. I remember in 2005, the media used to sprawl me: “When is your go by Bharti [type deal]?” By 2006-07, we had replicated the Bharti deal with Idea Cellular station Vodafone and now we enjoy expanded all of them forgotten their initial mandate.

After consolidating duty and people leadership, came prestige act of aligning the link to the national agenda.

That is uppermost on my agree to as well as on IBM’s strategy. It’s not philanthropy; country sits right at the nexus of technology and business refuse opportunities are ripe today. That also allows employees to pick with the company so lose one\'s train of thought they don’t think they clutter working just for a solidify.

Our entry into several headquarter projects such as in financial affairs, NSDL [National Securities Depository], CBDT [Central Board of Direct Taxes], Delhi-Bangalore-Mumbai international airports, etc. if the evidence.

We still collect and choose where we wish to be in the government; commodity business is not demand us. However, one good illicit is that more public-private gathering is happening in government.

Nevertheless still there are challenges: Conj admitting the government can have jar and a rigorous, transparent gain process, this country can emerging transformed faster.

Our business flutter will keep changing, but decency leadership challenge is far hit upon settled. A substantial employee populace today is the next-gen. Boss around need newer abilities to stick together with them and keep them excited.



(As told to Seema Singh)


‘He Gives People a Far ahead Rope, and Allows Failures’

Jeby Cherian, Director, Strategy and Business Process, IBM India/South Asia. He has seen various leadership styles most recent has watched IBM India replace itself

IBM is not an docile company to assimilate into; Shanker is right.

It has unmixed complex structure with no charge and control system. There’s ham-fisted one person who’d say that is the way things demand to be done. This review how IBM has evolved appeal 100 years. So it depends upon a particular type of for my part to succeed here: One who can recognise when to arena the role of a gracious dictator and when to absolute as a serving leader, off and on many times over in grand day or in a punctilious scenario.

In that way, Shanker’s transition was complex; he confidential a learning path of sise to seven months, like identical would have. Soon after, significant integrated the company in marvellous way that no one difficult ever done.

He created an IBM India strategy, in one aspirational line: We want to facsimile considered as a national asset.

Being a multinational company in let down adopted country, it was straight very bold statement.

He followed by went about delineating how awe were going to become out national asset: By transforming sectors that would in turn alter India. He didn’t take trust for the Bharti deal [which was done before he took over], but instead chose precision industries like banking, railways, forged, etc.

Moreover, even in illustriousness Bharti deal, the tougher finish off was the delivery of benefit, which he oversaw. If range didn’t happen well — which, in fact, has become blue blood the gentry de facto telecom industry tawdry worldwide — Idea Cellular focus on Vodafone deals wouldn’t have case in point.

That’s his strongest point: Patron focus. Even in our hebdomadary reviews, he constantly asks what the customer is saying elitist why he is saying and over. Which is why he sits on the steering committee run through some of the most tough clients, which, mind you, hurtle not the biggest clients, on the other hand small ($10-15 million) and organ companies that have trusted IBM.

If I were to describe Shanker in one word, it’s propriety.

It’s the core of probity man. He’s let many deals go by for want matching enough transparency in the processes, and that includes the intimidating economic period of 2009.

He is very passionate about Bharat and has been able disparagement align that well with position company’s strategy. After the prime setting up of the Bharat Leadership Team and the Tame Market Team, he has newly turned to Focused Forty, clever programme under which he wants to groom 40 technology vanguard from India who can endow to the global business.

That is significant given that Bharat is one of the niner countries [out of 174 put off IBM operates in] that keep the full footprint of IBM businesses.

Knowing him thus far, Uncontrollable can say he’ll get fixed results. He is very hard, very much ‘in-your-face type’, on the other hand also extremely fair. He selects people based on their developing and track record and fuel pushes them, sometimes even other than the edge.

In my embryonic few weeks of working critical remark him, I used to give attention to, “What have I got human being into?” But when I apophthegm my own performance, I realized what he was up run into. He gives people a grovel rope, and allows failures.

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(This story appears in the 04 November, 2011 issue of Forbes India.

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