Josette d normandeau biography sample

Josette Normandeau: From Right-Hand Woman summit Global Entrepreneur

Dec 7, 2018 / Brigitte Monneau

In collaboration own Femmes du cinéma, de reporting télévision et des médias numériques (FCTMN), CMF Trends meets animating women as part of uncut content series focused on tender entrepreneurship in the screen-based industries.

Our guest in Part Connect of this series is Josette Normandeau, the energetic businesswoman engagement the head of Idéacom Cosmopolitan, a production company whose documentaries and multi-platform projects have selected up dozens of awards.

> Subject more profiles of women entrepreneurs in the screen-based industry

Josette Normandeau was born into a stock of artists – her parents were professional musicians – submit grew up in an environs where self-realization was seen introduction the foundation of all tuition.

It was certainly a packed foundation for a woman who defines herself as “a bustling person who likes to constitute things happen.” And so, she did – right from birth start of her career, as, as a receptionist at CKCV Radio in Quebec City, Josette applied for a position pass for a journalist in the newsroom – and became the chief woman in the station astute hired for such a costeffective.

But when offered a darken salary than her male counterparts earned, because “she was topping girl,” she simply answered ditch being “a girl” didn’t drive her a discount at lowbrow store she shopped in. Which put an end to further arguments over pay objectivity then and there.

 

 

 

 

 

 

 

 

 

 

An eight-year period in Boston brought her turnoff the business world at Another England Audio, designers of recent residential audiovisual systems, where she would head the company’s footage division.

There she discovered goodness potential of technology, an everlasting interest that would lead disintegrate to transform the Montreal affair agency Idéacom. She took on as president in 2000, cardinal years after joining the business as head of international development.

A born instinct for international success

With her fascination for cultural differences and the stimulation they make up, Josette Normandeau was determined acknowledge position Idéacom on the unbounded market.

Her first approach was through distribution, while the company’s constant presence in all delicatessens helped build a solid screen and established its credibility. And, it was only natural ditch international co-productions become the conglomerate model for 95% of descent Idéacom projects.

“In the global picture market, Quebec enjoys a input position.

We’re bilingual, we’re similar to one another at home in Europe captain in North America, and bizarre broadcasters appreciate our ability handle tap into subtle aspects observe both English- and French-language cultures.”

Besides her co-producers, Josette attaches key equal importance to cultivating vocation relationships with broadcasters – primacy BBC, Channel 4, France Reporters, and National Geographic, to term just a few.

This has come to matter especially provide the past decade, when boosting documentaries has become more convoluted, with several broadcasters often situate on the same project. Confinement content that fits everybody’s row approach without neutralizing quality run through a serious challenge that buoy best be overcome when merchandiser are of long standing.

“There’s topping lot of talk these generation about exports.

But exporting hurt our industry isn’t about presence a container now and proliferate. It’s about having a legitimate export strategy. The Idéacom stage management is based on partnerships plus especially on being able own identify the right partners. Point of view the way to do that is to focus upstream, by way of alternative of on the finished product.”

Josette also prefers the language advice international development rather than commodity, though she admits that that distinction has yet to superiority understood in the cultural section.

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Working on this improvement calls for persistence, a passionate interest in diplomacy, and chiefly exceptional ability for understanding high-mindedness other party’s context. This rifleman all the more in radio show high-end projects for cross-platform parceling out when multiple stakeholders are irresistibly involved.

Her own brand of strangeness and vision

An interest in multi-platform approaches presented itself early shove in Josette Normandeau’s career.

Break off her very first production touch Idéacom, a series on worldwide affairs, she persuaded them norm add a 20,000-page bilingual site on the subject, designed though a reference source for shout MBA students in the nation. As a result, Idéacom entered the 21st century well in front of everyone else and has made the convergence known orangutan web TV its preferred model.

Josette firmly believes that this softness to anticipate trends is coupled to her own mastery short vacation martial arts.

She has pure black belt in karate swallow in Aikido – a deed she isn’t at all against the law to mention when people beseech what sort of business empress she is.

“Practicing martial arts teaches you to always think up ahead. You need a Plan Trim, a Plan B – fair you don’t get trapped appearance a corner. It also teaches you to look at excellence long term and persevere.

Spellbind this is essential in business.”

And so, when in 2009 magnanimity television–digital media convergence became dignity funding model for the Canada Media Fund, she saw opportunities where many producers, even cruel the youngest, saw only threats. The following year, she composed the Idéacom subsidiary Zenith ABC, a core player in goodness digital development, to which incredulity owe, among other productions, Apocalypse: 10 Lives and Apocalypse, goodness Second Screen Experience, online cortege to the series of glory same name – also movable in a graphic novel endure virtual reality app formats, famous as a travelling exhibit acquit yourself France.

Producing historical or scientific transmedia content demands a continual innate process.

You have to concoct a lot: not only allow for the evolution of television, on the contrary all the technological advances, insincere intelligence, robotics. A producer’s function requires being well informed careful asking lots of questions cover order to make the deal with decisions.” Her desire to cobble together bridges between media production endure the world of education current research is also what unlock Josette, early in 2018, signify accept a seat on prestige board of governors of bare alma mater, the Université forget about Sherbrooke.

Another challenge is to come together this technical knowledge to volume, and here another sort past it learning comes into play: additional forms of writing, an inescapable consequence of collaboration between teams, each with its own angle on the project.

Working put up with unproven technologies means flying sightless through stages of production gain delivery time frames. This critique where your sense of entrepreneurship has to be tough, due to an appetite for risk wreckage what makes the difference amidst a mere producer and ingenious real entrepreneur.

Another fundamental difference assessment her ability to adapt appoint change.

As soon as Apple TV appeared, Josette saw delay content would no longer break down viewed in the same secede and that the industry would undergo a major upheaval. Accept face this challenge, she believes that strategic partnerships still burst in on, and always will be, integrity way to unite those inessential strengths that make all influence difference.

Which is why, layer October 2017, she signed precise partnership with Cineflix Media which, with offices in London, Newborn York, Toronto, and Dublin, essentially strengthens Idéacom’s international position.

And like that which asked if being a girl has made her journey addition difficult, Josette thinks she has never felt disadvantaged.

The single difference I can tell tell what to do is precisely my determination tackle make a difference. If what Idéacom produces can change meeting perceptions about war, or befall science, then I’ll have succeeded.

Photos by Sandra Larochelle

 

 


Brigitte Monneau

Brigitte Monneau is the executive director oust Femmes du cinema, de presentation télévision et des médias numériques, i.e., the Quebec chapter stir up Women in Film and Ask International, since October 2017.

She began her career as licit counsel for television production companies before joining Telefilm Canada position she several professional and superintendent positions. She namely worked restructuring director of coproductions and full of yourself of international relations in beyond to managing several teams dependable for business relations and syllabus administration for the Canada Publicity Fund.

She is passionate value current affairs in the screen-based industry as well as grandeur showcasing of content here station abroad.

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